A recent survey noted that 34% of the companies surveyed had an integrated digital marketing strategy and 16% of companies said that they use internet marketing on and off.
A staggering 50% of the respondents said that they do not have a defined strategy for internet marketing. These numbers suggest that there are still businesses that have not been exposed to the awesome capabilities and powers of internet-based marketing.
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It is imperative businesses, in particular, in this age to realize the importance of having an integrated internet marketing strategy if they wish to survive in a highly frenzied and competitive market. Without the help of Digital Marketing Services, they fall short of creating a strategy and face the dangers of seeing themselves become directionless.
They will never know their online market share, their current market share will be gained by existing and start-up competitors and they will never have a powerful online proposition.
A Digital Marketing Company can help businesses harness the power of a robust web-based marketing strategy. The use of novel platforms like social media can be a game-changer as more and more people are using them to engage with brands.
It is an excellent place to gain followers, engage with them and serve them relevant and helpful content. Once they become loyal brand followers, targeted ads are served to them to convert them into customers.
Online marketing is the present and the future. Businesses staying away do so at their own risk. It's worthwhile to climb onto the digital bandwagon while the time is right.