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Why Local Search SEO Can Save Your Business

When it comes to picking great keywords there are a lot of businesses jockeying for the same number one spot. It takes a lot of your marketing dollars and effort to rank high for general keywords. 

While these are always great to have for your business, have you considered utilizing local SEO? Expert marketers have been encouraging businesses to get on board with this newer breed of search engine optimization quite a lot in the last year. There are some companies like Finepoint-design that provide the best SEO services in Michigan.

Google local search SEO and how can it help your business?

To best understand how local search helps you you'll need to consider a few things. As we all know, any given search engine has an index of thousands and thousands of different websites all under various different keyword relevancies. 

Every time you search for something the results are vastly different in ranking each time. Keywords play a definite part in this process of course, and that's why businesses run SEO plans. However, locations and business categories both play a big factor in search rankings nowadays.

So how do you accomplish this sort of geo-targeted search results? For a simple approach, you need to start utilizing keywords with the nearby cities that your customers come from. Take the keyword 'SEO company' for example. That alone doesn't help people wanting to find nearby marketing companies, nor does it target your potential leads the best.

With cell phones that now actively keep track of your location and incorporate it into search results and google itself actively stressing the importance of localization, it's a wise choice to start making local search SEO a part of your business plan.

 

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